A good idea is something special. You know it once you have one of those. You feel it, it’s a good one. But our opinion is highly objective, isn’t it? Of course we love our idea, it’s our idea for Christs sake. And sometimes the ideas are really good, don’t get me wrong on that. But most of the time they are not.
People out there are strange. They think differently. Everyone is somehow unique. We kind of forget about those small details. And so, the perfect idea for us does not necessarily be the best idea for everyone out there on the market. But that is fine, because we do not have to please everyone.
Your idea should be good, no, excellent. But don’t focus on a small group of people. A small market is soon gone, or changed, or run over by a better idea. I am not saying that it isn’t possible, but it’s more difficult compared to a bigger market.
Have ideas, lot’s of them. The more bad ideas you find the better, because some day or another there is a good one in there.
See you next time!