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EFFICIENCY, EFFICIENCY, EFFICIENCY.

It’s one of those things in life my mind struggles to accept. There are driving two cars, a red one and a blue one down the road, one is more efficient than the other. Ok, I got that one! But what if the blue one stops midway, takes another route, or doesn’t drive at all?

We look at basically anything in life and compare the efficiency of things. And sure, one fridge might be more efficient than the other, agreed, but do I need the fridge in the first place? There are companies out there trying to become more efficient. It’s not a bad attitude or strategy, but what if the most efficient way for the world equals the end of that very company? How efficient can a drivetrain get?

Of course that’s not the point they are having in mind, but it’s worth a minute or two to remind ourselves. Efficiency is good, but only to a certain extent. Costs, quality, performance, you name it. The goal was never to actually become efficient. The goal is only to become a little bit more efficient than the others. A good horse jumps only as high as it has to?

In todays world efficiency will soon get a new perspective. Sacrifices have to be made. And it ain’t gonna be easy.

See you next time!