I guess there is nothing more authentic then being yourself. Authenticity is the key to everything these days. Why? Because everything else is fake.
Story telling is the marketing tool of the century. It’s the complete package that needs to fit. And believe me when I am saying, it never really fits. Story telling is the worst you can try! Being honest and saying what you think and believe in is thousand times more effective. Of course you will never please everyone with your personality, but you do not need to please everyone.
See you next time!


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