dream | act | succeed

The automotive industry is struggling a lot recently. One of the big problems? The electro mobility. It’s not the technology itself, it’s the way it’s done. But let me explain.

Looking into the history of basically any product, the market is regulating itself. The moment there is a desire for something there is a market. The moment the desire is changing the market will change too. The customer decides. The customer should be the center of the industry.

Let that sink in. The customer should play the main role. How come that the shift towards electric cars has ignored the customers? Ah right! The rules and regulations. The ignorance of rich European countries that thought they can make a difference in the climate change policy. Well, well, well… And we get what we deserve…

Electric cars are the future. But they are not as green as the rule book says. What we need to understand is that: There is a market for individual transportation, there isn’t a markt for environmentalists. I hope the European union will correct their past mistakes and finds a way how the automobile industry of Germany is not dying.

See you next time!