dream | act | succeed

When we write something, there is a reason why. Maybe we want to share an information. Maybe we want to entertain. The questions should always be the same. Who is my reader and what are they interested in? How do I need to write this thing so that my reader gets it?

In some cases we can narrow this down. A management presentation needs to be management suitable. A children book for kids. We got it. But what do we do when we don’t know our readers? Or even worse, when they could be literally everyone and everywhere at the same time? Well, in that case we are fucked. We have to write a masterpiece. Putting our thoughts out there in such a way, that everyone with a sane mind can identify themselves within the target audience. A difficult task. Trust me! But it’s possible. At least I have been hearing. I mean, what do I know? I am just a guy with a daily blog. I don’t make a living out of this.

See you next time!