dream | act | succeed

Some love them for their physical appearance, some for their perfect image, some for their reliability, some for the heritage of the brand and others for the most various of reasons. The truth is, there may be as many different reasons for owning a Porsche than there are cars on the streets. You simply pick what you desire.

For me it was never the design by itself. It’s good looking, true, but so are other cars from other great designers. It’s the engineering that gets me. It’s the attempt to try the impossible, a perfect car.

A lot of people talk about the engines, the gearbox, the brakes. True, without them the car would be pretty much useless, but it’s not just that. You really have to dive into the details to understand the engineering philosophy. Solving problems is what we do. At home, at work, basically everywhere. But we all know that the approach can make the difference all together. Too often we either avoid spending the time to think things through or we loose ourselves in the details is such a way do not see the forest for the trees.

Nearly every car out there can get driven to perfection these days. Just look at a random car and you will see, modern technology can make it possible. Nevertheless, this doesn’t mean that the engineers will do it. Time, money and limited resources make it quite an argument between the engineering and controlling teams. But Porsche is managing this topic like any other company out there. This can not be it. The difference is not necessarily in the approach, the mindset, or the resources, the difference is in how they transport their brand value onto their customers.

You get in one of their cars and you just get it. Try it out yourself. Other car manufacturer try to do the same thing but it’s not as good as Porsche is doing it. If you know how to drive a Porsche you will love it. It is giving you as a driver so much back. And that is not a coincidence. From the smell of the interior to the sound, from the design to the ergonomics, Porsche has kept the design philosophy from the sixties and has transported it into the modern world.

See you next time!